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Coffee With Harish B! – A Marketing Professor

13 March 2008 7 Comments

Hi folks,

Its time for another Coffee interview. This time, with Harish B. Harish is a Marketing Professor at SCMS Cochin. He also maintains a blog – Marketing Practice. This is one of the best and widely used resource for marketing in India. Its my pleasure to welcome Harish to Coffee With Experts.

Coffee With Harish B! – A Marketing ProfessorMe: Sundar Rajan G S
HB: Harish B

Me: Hello Sir, Welcome to CWS! Can you tell us a bit about yourself, your educational background and work experience?
HB: I did my MBA in marketing from Rajagiri School of Social Sciences (Cochin) .Then I worked with a Newspaper as Marketing Executive, selling advertising space and co-ordinating marketing activities for around six years then switched to academics .

Me: Sir, how long have you been teaching? What are the subjects that you teach?
HB: I have been teaching for four years and I teach courses like Sales and Distribution, Strategic Brand Management, Product Management, Basic Marketing,

Me: You have been blogging at marketingpractice.blogspot.com? How long have you been blogging? Is this useful for you as a teacher?
HB: Its a story. I had a hunch that blogging is going to be a big media in the future. I felt that it also provides opportunity to air your views without much hassle. I started the blog just to get an understanding of the concept of blogging. However it has grown and has become an integral part of my life— a sort of extension of my thinking. Blogging has tremendously helped me in my courses and having looked at 300 odd brands gives me enough material to talk in the class. More over it is a resource for the marketing students also.

Before recommending the blog to the students, I had sent the blog link to Marketing gurus like Prof. Philip Kotler, Prof. Kevin Keller, Prof. Abraham Koshy of IIM A, Prof Nirmalya Kumar of London Business School. All of these eminent professors have applauded the contents.

Me: How important is work experience for profs in general? B schools in particular?
HB: There are two ways of acquiring knowledge – by researching and through experience. There are excellent professors who has acquired knowledge through research and thinking while other professors gain such knowledge through experience. Hence there are no rules that work experience is a necessity but B-School professors have to interact with the industry either through consultancy or through experience inorder to be effective in their teaching.

Me: What are the skill sets – a B school aspirant should possess, to make the most of his life at a B school?
HB: Work under pressure.
Have a learning attitude
Learn the fundas properly
And be focused on the future rather than the immediate placements. B-school train you for a managerial career rather than immediate placements. Most of what you learn will have its relevance only when you become a manager. So make sure that you have a long term take on the courses.

Me: What do you think are the differences between IIM types 2 year MBAs vs ISB type 1 year MBAs vs International MBAs?
HB: All these are different products aimed at different segments.
One year programs are helpful for those with work experience because they will be able to understand the concepts better and can cope with fast-track approach. 2 year course give you a detailed view of concepts and is ideal for fresh grads. I would recommend a 1 year MBA if you have 5 year experience and more. Most of the International MBAs value experience and their entire format demands some work experience.

Me: Finally, what would you like to share with people who are interested in becoming a B school prof?
HB: I suggest that you work for atleast 5 years before taking up academics as a career. The life of a B.school professor is challenging and intellectually stimulating provided you happen to be in a good business school . While you will love the work, you will compromise on the big pay packet and the real field experience.
However , once you have established yourself as an expert, you will get some consulting income but still not comparable with the industry package. If you are passionate about teaching, it is a worthwhile career.

Thank you very much sir for sparing your time and answering these questions. Indeed, teaching is such a wonderful experience if (and a big if) you love it..
Readers, Hope you enjoyed this edition of Coffee With Experts.

In the next episode, we have a student from NIT Trichy who got an admit in UIUC. So, stay tuned.

For previous episodes of Coffee With Experts, Click here and scroll down

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  • » Coffee With Harish B! - A Marketing Professor said:

    […] straussblog.com wrote an interesting post today onHere’s a quick excerptCoffee With Harish B! – A Marketing Professor 13 Mar Posted by admin as Marketing, Professor, coffee with experts, harish B Hi folks, Its time for another Coffee interview. This time, with Harish B. Harish is a Marketing Professor at SCMS Cochin. He also maintains a blog – Marketing Practice. This is one of the best and widely used resource for marketing in India. Its my pleasure to welcome Harish to Coffee With Experts. Coffee With Harish B! – A Marketing ProfessorMe: Sundar Rajan G S […]

  • Deepu Joy said:

    Let me introduce myself as a colleague privileged to work with Prof. Harish. He is a thought leader about brands and i used to consult him when in doubt. I remember students flocking his cabin at SCMS-COCHIN, for sales wisdom and valuable advice about their future careers – no wonder he got the best teacher award at the institute. Thanks for the insightful interview.

    Deepu Joy
    New Delhi

  • Pradeep said:

    It was interesting to read comments by harish. I would like to know whether i should pursue PHD to become professor and how is the career prospects.

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